My analysis

AXE usually uses the aim of increase sale volumes for persuasion because the advertisement has presenter to use AXE product and many women fall in love him. Impact uses emotional, women love people who use AXE because fragrant. It is only persuasion for consumers to believe it.

Promotion Strategy

Key successful factors related to the product
Why AXE is famous? Because in the past beauty matches with women but nowadays men are more pay attention about the beauty. Therefore, AXE was created for men who want to care their body.
Factors that make the brand successful in terms of promotion strategy are on TV. magazines for men and website.

Product Strategy

Target groups: Adult ages of male gender

Branding
AXE is the cosmetic product for men. The unique selling point is presentation about the difference for men who want to be cool and charming. The standing points of this brand are many scents and long fragrant with modern packages.

AXE products

Rational

The reason that I choose AXE because I think AXE is the product for men. I want to sell something for men that I have ever use or have some experiences about the product. That is AXE is my favorite product for creating the blog.