6.27.2009
My journal
Last week was impressive. A.Kob had a game for us which we must described the words about foods to their partners (I didn’t know what it name) I thought A. want us to relax or else I didn’t know but I liked it because it could help students for entertainment and to practice thinking process. On Thursday, we studied about Promotion Strategy that it divided to 2 parts between Push Strategy was the technique that push sellers to support their products and Pull Strategy was the technique to advertise consumers. Pull Strategy had the types to persuade consumers such as Brand awareness, Corporate awareness, Brand image, Product positioning, Increase sale volumes, Support sale promotion campaigns Social marketing and so on. I could get knowledge of Global advertising campaigns. It was the products was brought from foreign countries and then had changed to their local for suitability. The last activity was warming up. A. had the advertisement video clips to watch and wrote types of aiming pull strategy, she played so fast. Finally, last week was good for my education and I hope it will be like this again.
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