My journal

This week was normally. A.Kob taught us about Television Campaigns that brand names should have 3 things; USP, Aims and impact. Impact was the advertisements to announced consumers, there were Message that was the advertisements by tangible. Good messages should have AIDA; Attention, Interest, Desire and Action (Action was the most important thing because Action made consumers to response) Rational was the advertisement of abstract or purpose that producers wanted to show by using reasoning. Emotional had purpose to made emotion. Moral had purpose to made moral or good things. I also studied about Advertising Aims which I confused with Aims of Pull Strategy in the last week because it was the same things. Advertising Aims had 3 ways; Informative Ad, Persuasive Ad, Reminder Ad. which it looked like Aims of Pull Strategy very much…. I didn’t understand. A.Kob gave us a group work – Bring the problems in WU. I didn’t like my group because one person in my group was idiot. She was very bitchy and too self – conscious despite of she studies in 4th year. She wanted to change the theme and didn’t care everyone, it made work finished slowly. I was sorry for typed something was not good but I just wanted to tell some problems in my group.